this blog post.
As happens on rare (okay, maybe not so rare) occasions, I've been proven to be less than prescient. At least in this one case.
Lexus used promoted posts other Facebook video and other ad platforms to promote the launch of its 2014 IS sport sedan in advance of the North American International Auto Show. The ads invited viewers to a live unveiling of the new car, giving Lexus fans a detailed introduction to the IS as the automotive press was seeing it. 100,000 people took the time to watch the event as it happened and 600,000 people have watched the video since.