Drive-ins provide a wonderful, classic movie experience and have for generations. They're certainly a part of my past. I remember sneaking a friend or two and a couple of six packs in the trunk of my old Fiat 124 – clearly I had diminutive friends – into Petoskey's Northland Drive-In Theater when I was 16.
But that's just it. Even though over 300 of them still exist today, drive-ins are a part of our past. Their heyday was over 40 years ago. They transport us to another time.
Are they worth saving? Yes.
Is this a cause I'll donate money to? Sure.
The danger is that while this project may help them connect at a deeper emotional level with American automotive culture, it could also give people the impression that they're stuck in the past.
Maybe that's why, as much as I like the effort, I'm glad Chevrolet wasn't the sponsor.