God bless the British for their sense of humor and bad condiments. They've come together to create this wonderful spot for a jar of their beloved/despised Marmite.
This spot is so wonderful on so many levels.
It's a smart strategy for a brand that is seemingly everywhere and nowhere at the same time.
It actually acknowledges that not everyone loves the product – the young boy's reaction upon taking a bite of his toast and Marmite is priceless.
It's a great send up of the rescue shows that are proliferating across cable today.
And of course, it has some people up in arms, so it's getting even more play in the media.
Yes surprise, surprise, the perpetually offended are complaining that this spot makes fun of animal cruelty and demeans animal rights workers and volunteers.
I have no doubt the spot will stay on the air. After all Unilever, Marmite's corporate overlord, is no stranger to controversy as the parent to the Axe brand.