Friday, February 26, 2010

Free Idea Friday

Ideas are easy. Execution is hard. Every Friday I will share an idea that's been rolling around in my head that I have neither the time nor the where-with-all to execute. Remember, it's free, so take it for what it's worth.

Do you want coffee with that?
In the spirit of Macaroni and cheese, Fred and Ginger, and Reese's Peanut Butter Cups, today's idea asks the question: what if you took two things that are great on their own and combined them?

In this case, you get JavaCola, an idea I had a few years ago. It's a lightly sweetened cola drink with a hint of coffee flavor, as well as other flavors in the line Colaccino and MochaCola, each slightly sweeter, creamy and that latter with a hint of  chocolate.

The key to this execution is using a coffee brand that brings credibility to the coffee flavor. Also using a the 8.5 ounce can helps the product stand out at retail and gives it a more adult positioning along with Starbucks Double Shot.

In doing some research this morning, I discovered that both Coke and Pepsi have tried a coffee flavored cola, but neither used a coffee co-brand and they were both sold in traditional 16 ounce bottles. They also only introduced a single flavor, not an entire line of coffee drinks.

Again thanks to Glenn Fuller for helping to bring my strange visions to life.


  1. Interesting concept. I don't know if I like it or not.

  2. An idea like that would've made Kinder Essington fire you long ago.
    Mike Stocker

  3. Hey Mike. I'm glad you like it. Hope all is well. Give me a shout sometime. It would be great to catch up.

  4. Hey Harvey, how are things going? I saw some work from Lindsey, Stone & Briggs and then looked you up and found your blog. Are you still at that agency? Give me a call sometime. 248-736-8642.