Ideas are easy. Execution is hard. Every Friday I will share an idea that's been rolling around in my head that I have neither the time nor the where-with-all to execute. Remember, it's free, so take it for what it's worth.
Do you want coffee with that?
In the spirit of Macaroni and cheese, Fred and Ginger, and Reese's Peanut Butter Cups, today's idea asks the question: what if you took two things that are great on their own and combined them?
The key to this execution is using a coffee brand that brings credibility to the coffee flavor. Also using a the 8.5 ounce can helps the product stand out at retail and gives it a more adult positioning along with Starbucks Double Shot.
In doing some research this morning, I discovered that both Coke and Pepsi have tried a coffee flavored cola, but neither used a coffee co-brand and they were both sold in traditional 16 ounce bottles. They also only introduced a single flavor, not an entire line of coffee drinks.
Again thanks to Glenn Fuller for helping to bring my strange visions to life.