Monday, February 1, 2010

Please don't air my spot.

It's a tried and true marketing tactic: create a spot you know has no chance in hell of airing on the Super Bowl and when it gets rejected raise a world class ruckus. The latest advertiser to join GoDaddy, Peta, Ashleigh-Madison and others using this tactic is a gay male dating site,

I, for one, am glad the spot isn't airing on advertising's biggest stage. Not because it shows two guys kissing. I've seen plenty of that in my 50 years and even kissed one or two myself. It's just a bad spot. Badly shot, lousy acting, and last but not least, no self respecting Packers fan would be caught dead in the arms of a Vikings fan.

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