If I could see into the future (which clearly I can't because I would have invested in Apple and Tesla instead of Motorola and GM), it would seem to me the publishing industry is going to look a little different in a few years than it does today.
While some are swimming against the tide of digitalization of the written word, as is witnessed by the Portland area bookstore that will trade you real books for your Kindle and prides itself on low cost titles, it won't be long until the bulk of our reading material is distributed digitally.
How do I know this? Because it has happened before.
You see there's a booming niche business out there in old school music technology. Some people still so value the vinyl experience that they're willing to pay significantly more than ever for turntables, records and other paraphernalia.
So what does this mean for books, magazines and newspapers?
So Borders attempt to reinvent itself as a mass market bookseller will ultimately fail. If Barnes & Noble survives it will look much different than it does today. And the independent bookstores, rather than joining the race to the bottom, will find new life by catering to a small, passionate cadre of customers who are willing to pay a little more for their increasingly rare beloved tomes.