Tuesday, March 1, 2011

The web, now with bigger more annoying ads!

No one pays attention to online advertising.

Okay, maybe that's an overstatement, maybe. But think about it, how many websites have you visited today and how many ads can you remember seeing on those sites? I visited a few sites this morning – the New York Times, Adage.com, Youtube and Facebook among others – and the only ad I can remember seeing was an ad featuring a QR code that I think was for IBM.

The Interactive Advertising Bureau wants to "fix" that by offering bigger more intrusive ad units with more interactivity.

I hate to break it to marketers, but people don't come to the web to look at your ads. They're here to catch up with friends, read a few articles, and watch a video of a cat playing the piano.

Making the ads bigger is like a five-year old yelling at his mom while she's on the phone hoping to get her attention. It only succeeds in being an annoyance.

I know someone has to pay for content on the web and advertising sponsorship seems like a logical source, but no one has cracked the code yet and it seems like the industry is getting desperate.

Oh, I went back and looked at that ad I noticed and it was for AT&T.


  1. your comment about a 5 year old reminded me of this..

  2. You want to see a cat playing the piano? Here you go... http://www.youtube.com/watch?v=J---aiyznGQ