Thursday, October 27, 2011

All atwitter...

With all the Twitter faux pas that have occurred over the past year or so, it's not surprising to hear that a celebrity had bad-mouthed a brand in what they thought was a private message, then sent a positive tweet about it a few minutes later.


That seems to have been the case Tuesday when Rainn Wilson (Dwight from the office) posted the three tweets pictured here. (If you're not a part of the twitterati, the timeline reads bottom to top).

So there are three possible explanations for this.
  1. It's 100% honest. He posted all three not meaning for his fans to see the first one.
  2. This was all a set up worked out between him and Del Taco to help the tweets go viral and gain more awareness for Del Taco.
  3. And finally, it's a bit that 100% fabricated by Wilson with no input, direction or payment by Del Taco.
Here's why I think it's #3.

This ain't no Paris Hilton we're talking about. Wilson is a pretty smart guy and has been tweeting a long time. I can't see him making this mistake. Also why would he use the @ symbol in a "private message?"

Del Taco would never pay someone to call their food "shitty." Crappy? maybe. Lousy? Yes.

And finally, Wilson's been known to tweet some outrageous things about himself, other people and brands. On Monday one tweet from Wilson read "McRib is people! @McDonalds McRib is PEEE-PULLL!!!!!"

I doubt the folks in Oak Brook paid him to tweet that.

A fourth, more plausible, option occurred to me on my drive to work: Del Taco attempted to hire Wilson to send a positive tweet and this is his way of saying "Fuc.." I mean "no."


  1. why are you so stupid?

  2. I may be stupid, but at least I'm not a coward and state my opinions publicly.