Good enough isn't

I saw this headline in this morning's AdAge and I just had to laugh.

Quality matters when developing a new product? Who knew?

Whether it's an economy car, a gourmet appliance, or a local restaurant, quality is the only thing that matters.

If you're making something, anything and you find yourself saying, "that's good enough..." you're in trouble.

The world has plenty of crap that's "good enough."

Make your product special, or don't even bother.