The dumbest Ad In The World

Back in January, I wrote about a billboard that featured President Obama and felt it was an effective (if unethical) use of the POTUS.

This spot using Obama's likeness is just as unethical yet it's anything but effective.



It's poorly written, poorly acted, poorly directed and on top of all that, it's premise is awfully thin.

I'm sure the pressures of the presidency can be a 'pain in the neck.' If that's all you got, however, you better execute it well. The folks from Salonpas didn't, which is ultimately why this effort fails.

But that doesn't even cover the biggest problem with this spot. It insinuates that the president uses and endorses the product. He hasn't endorsed it and there's no evidence that he uses them.

At least for Weatherproof the president was actually wearing the product in question. And for the record, it looked good pretty good on him.