Tuesday, January 25, 2011

Maybe it really is Taco Hell

I shouldn't be surprised to find out that there's even less beef in that soft beef taco than I thought.

According to a lawsuit filed in Alabama, the actual ingredients in Taco Bell's "Taco Meat Filling" include just 36% beef. The rest is things like soy lecithin, autolized yeast extract, cocoa powder, silicon dioxide and  potassium phosphate.

Now at 99 cents, I never expected that beef in my Taco Bell beef taco to be of high quality, but I did expect it to be mostly beef with some seasoning, not the other way around.

I'm not saying that a beef taco from Taco Bell is bad for you, or that it doesn't taste good. Clearly those things are engineered to be freaking irresistible (especially at midnight after you've had a few adult beverages). But if they aren't made mostly from beef, you can't call them that according to the USDA.

So by value engineering the meat in their tacos, Taco Bell has a PR nightmare on their hands – I can only imagine what Conan, Jay and Dave are going to do with this information – and the potential for a severely compromised brand.

The number one rule in marketing: The truth comes first.


  1. So it's mostly soy? Shades of the Doublemeat Palace..