Wednesday, January 26, 2011

It's 1950 all over again

I've talked about the importance of brand consistency in the blog, but this is ridiculous. Kraft, mom's friend in the kitchen since 1903, seems to be recycling ideas from a bygone era.

Dad as idiot? I though we moved past this genre of advertising a long time ago.

And no, attempting to modernize the 'idea' by employing the mouthy, know-it-all kid as commentator technique that seems to be all the rage in advertising today, does not make it fresh.

Then again, why should I expect fresh advertising for a product that's anything but?

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