I know from personal experience that Disney is all business, but you'd think a company that made characters like Goofy, Mickey, Tigger and Pooh famous and showcases them in a Magic Kingdom, would have just a little bit of a heart.
My wife heard this story on the news yesterday morning as I was writing yesterday's post. I read a few posts about this throughout the day. And this morning a quick search of the US Patent and Trademark office website confirmed it.
Disney has applied to trademark the term, "SEAL Team 6."
First, they must have really good trademark attorneys because this was applied for on May 3rd and it's already approved. I know companies that have waited months for similar requests. Especially covering all the categories they requested:
Entertainment and education services; clothing, footwear and headwear; toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games other than those adapted for use with an external display screen or monitor; Christmas stockings, Christmas tree ornaments and decorations, snow globes.
Yeah, that's right, Disney not only owns the rights to the name of the Navy team that killed Osama bin Laden for movies, clothes and games, they also bought it for Christmas decorations. Can't wait to hang that ornament from my tree.
I get it. Somebody's going to make a movie about these guys and their mission. And it is the American way to make a buck on everything and anything. But something just feels wrong about America's iconic family entertainment company profiting from the actions of a few brave soldiers who executed a mission that was a decade in the making.
Maybe they'll try to make this more palatable by donating a portion of the proceeds to the families of war veterans who've been injured or killed or some other charity. But somehow, I doubt it.