Wednesday, May 18, 2011
They sold this nonsense to Range Rover for the Evoque, an interactive web movie that lets you make the choices for the fictional Henry.
The 'concept' comes out of the insight that the Evoque has 32 options, so you get to make choices for Henry that lead to one of 32 possible endings. If you don't have the patience to wade through this tedious yet irrelevant piece of marketing, this trailer will give you the idea.
This business has always had its share of self absorbed charlatans who put the concept before the product. Apparently that isn't going to change anytime soon.