50 best car commercials of all time.
While there are some great spots on the list, most of their selections left me wondering if they had ever seen a good commercial.
Included are such gems as this juvenile effort for Dodge Durango, the hipster rodents for Kia, and their number one spot OF ALL TIME! is this horribly off-brand message from Audi.
Borrowing from pop culture doesn't make a commercial great. A dick joke doesn't make a commercial great.
What makes a commercial great is an original idea flawlessly executed. Here are three of my all time favorites.
All these spots say something relevant about the brand and product. They say it in a voice that's consistent with who they are and the personality they want to project. The Chrysler spot doesn't just borrow interest, it leverages it to force a re-evaluation of the brand – let's just hope they didn't fire that round prematurely, before they have the product to live up to the promise.
The mistake the editors at Complex made was trying to name 50 best car commercials, because it's pretty clear, there just aren't that many.