If you've been watching any sports on TV lately you've seen this spot for Edge Gel.
Nice rip off, right? The agency and client are so proud that even after a month, they haven't put it up on youtube. I could only find this low-fi version that someone shot with an iPhone.
Here's how I imagine the meeting that spawned this gem going between the client and the agency...
Client: Well, thanks for sharing those storyboards with us. Those are really interesting ideas. Love them. But did you think of doing something like that Old Spice guy?
Agency: Well, they have carved out a unique position.
Client: Yeah, and we want a unique position just like that.
Agency: You can't do what they're doing and be unique.
Client: Right. We'll do it differently. Our guy will be white. And wearing a suit!
Agency: It's still the same idea.
Client: And at the end, we'll show him with a hot babe. Old Spice doesn't do that.
Agency: No they don't. But that doesn't make it different.
Client: We're not even the same category. They do body wash. We do shave gel. No one will care.
Agency: Yes, they will. We care. We have standards. Professional ethics.
Client: (after they finish laughing heartily) Look, bring us an idea like that or we'll find somebody else to do it.
Agency: (among themselves) How much is this account worth? Ten Million? (to client) We'll see you with a new board tomorrow.
Client: Excellent. Great meeting. You guys are the best.
And that, my friends, is how advertising gets made.