Apple built the most valuable brand in the world by developing killer products, keeping tight reins on its OS and spending a lot of money in television and destination retail stores.
Google built the second most valuable brand in the world by focusing on software, allowing users to contribute to the development, with modest amounts of traditional advertising.
Amazon sells just about anything your heart desires with no brick and mortar storefronts and limited marketing expenditures.
WalMart sells just about anything your heart desires through huge Supercenters and is the tenth largest advertiser in the country.
McDonald's makes money hand over fist by making burgers that are good enough but cheap and convenient.
Five Guys makes money hand over fist by making burgers fresh, charging more and making you wait a bit.
So for all of you who are looking for the right way, remember this. There is no right way. And it's up to you to find it.