You help people prepare for the Zombie Apocalypse, of course.
That's right, the Centers for Disease Control and Prevention has a page dedicated to helping you make it through the night of living dead by linking you to the Zombie Survival Guide, while at the same time offering advice on how to prepare for a more likely emergency.
It's a clever idea that's been picked up in newspapers and TV stations across the country and has attracted more than a million people to cdc.gov. Not bad for a site that features pictures of viruses and reports on morbidity and mortality.
This is just a little more proof that when you do things a little differently, you get noticed.