Tuesday, June 7, 2011

A business named after its clients

The very funny Will Arnett and Jason Bateman have a marketing company called DumbDumb where they develop online videos for brands to post on their websites, YouTube channels and other media.

The idea is interesting, the videos on the main are funny, and they seem to have a steady business based on the promotion they've been getting on late night talk shows and news channels. There's just one problem: no one's watching.

At least not the videos they've produced for Denny's

They've created a talk show set in a Denny's booth, starring a comedian David Koechner (Todd Packer on The Office) as the host interviewing their comic acting friends. And so far the most popular video has was posted on March 23 and has just a little over 10,000 views. I don't know what they cost to produce, how much the actors are paid, or what Bateman and Arnett's fee is, but lets just say for the sake of argument they cost a very reasonable $100,000 per episode.

Ten bucks per view is a terrible ROI.

Viewers are out there. Just last week Rihanna's new video was viewed over eleven million times.

They're just not there for brands who think the internet revolves around them.

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